Enterprise Architecture Assignment Example | Topics and Well Written Essays - 4750 words

Enterprise Architecture - Assignment Example hrough the EAs, business organizations can put into practice enterprise integration to deal with ever-increasing changing business environment (Kang et al., 2010; TechTarget, 2007). Additionally, EA allows the business organizations to set objectives and make use of the latest tools and technologies to achieve these objectives. In this scenario, this paper presents a detailed discussion on one of the most useful EA frameworks known as customer relationship management (CRM). This paper will start with a brief overview of enterprise architecture, after that we will discuss about customer relationship management. This paper will discuss the latest applications of CRM and new developments in this area. The basic purpose of this research is to show that how enterprise architecture helps achieve organizational objectives. According to Korhonen (2010), the enterprise architecture is an important technique to support the corporate decision making as well as forming and implementing an effective strategy with the organizational structure. Basically, an EA provides a broad depiction for the comparison of the present status and projected future position of a business organization with respect to appropriate framework and their associations. Additionally, in a dynamic business environment, particularly, it is core which comprises analytical techniques that facilitate a variety of kinds of impact analyses on hypothetical transformed mechanisms and scenarios that express business value of architecture solutions (Korhonen, 2010). In their research Creswick (2005) presents a detailed discussion on the implementation of enterprise architectures. According to their viewpoint, the trend of implementing latest enterprise architectures for the business organizations is growing with the passage of time and gaining acceptance in IT businesses today. This is mainly for the reason that US Government authorized the federal enterprise architecture, as well as also the rising complexity of

River Island Strategic Marketing Report (Russian Federation) Research Paper

River Island Strategic Marketing Report (Russian Federation) - Research Paper Example Conclusions 14 Works cited 15 Name of the student Name of professor Course name Date River Island Strategic Marketing Report (Russian Federation) 1. Introduction & Overview River Island is one of the renowned and popular high street brands that operates internationally and has its stores in different countries. This company is headquartered in London and has its presence in many countries, including, many European countries, Russia and the countries in the Middle East. The company has a strong brand presence in Russia due to several factors; the rising interest of the Russian customers in international brands, the quality of products offered by the company and affordable range of prices (Karadakis, Kaplanidou and Karlis 175). Certain subtle changes are visible in the characteristics of the Russian market for consumer products. In recent years, Russian customers are becoming more interested in consuming products of brands have an international presence. This provides the opportunity t o the global brands to increase their operations in Russia (Bacon, â€Å"Reaching Russia’s lucrative layer†). River Island is considering certain strategic changes in order to utilize the new developments in customers’ preferences (Riverisland, 2013). ... River Island provides a good opportunity to make a marketing analysis of the company and develop a marketing plan that would help the company to make further progress in its growth path. 2. Marketing Audit Macro environment Analysis – PESTLE PESTEL analysis of Russian Federation would help in understanding the external macroeconomic environment of the country. This would facilitate understanding of the strategies and business policies of the company. Political Economic Social Technological Environmental Legal Internal conflicts Corruption Different political divisions External conflicts with several powerful economies; like the USA and the UK Rich natural reserves Export oriented economy; depends on export of oil and natural gas One of the largest GDPs in the world in terms of size of GDP Volatile exchange rate High price inflation Unequal income distribution Low foreign direct investment Higher proportion of skilled work force than unskilled work force Diversity in work force is high Presence of social unrest due to diversity in workforce as well as political diversities Existence of class divisions and social discrimination Low level of life expectancy Russia has strong industrial background Possess some of the most powerful scientific research frameworks in heavy industries and defence sectors (Carlsen and Andersson 86) However, IT communication processes are not well developed in all regions within the vast expanse of the country (Helms and Nixon 220) Displays low awareness regarding environment and ecology Industrial activities within the country creates various environmental concerns Unfavourable climatic conditions can sometimes act as barriers to trade Wide geographical territory is sometimes unmanageable New legal obligations Laws