Molecular Microbiology Laboratory - 1580 Words

Purpose To examine the microbial population of an elliptical at the Dixon Recreation Center by analysis of DNA from an uncultured community sample. 16S rRNA genes will distinguish bacteria and represent the microbial diversity of the sampled elliptical. An estimate of the cleanliness of the elliptical will be made based on species-abundance as well as evidence of any pathogenic strains. We will also compare and contrast respective populations of bacteria on clean and disinfected ellipticals to assess disinfectant effectiveness. Methods We collected bacteria from the elliptical, purified and amplified the total community DNA, and then analyzed the sequenced DNA with Mi Seq Software. A revised protocol was used to extract, purify, and†¦show more content†¦Discussion Sampled DNA came from an elliptical machine at the Dixon Recreation Center. The ellipticals are available to use for anyone working or studying at Oregon State University; there is a large population of people who regularly use these machines. The fitness equipment is potentially a rich source of bacteria and viruses. It is important to study the bacterial composition of the elliptical to reveal any pathogenic strains. Examining the microbial diversity of an elliptical will also provide an estimate the effectiveness of equipment cleaning procedures at Dixon Recreation Center. The PCR amplification of the community DNA was unsuccessful. There could be several reasons why no bands appeared in the gel, but I suspect that when we sampled the elliptical surface, the swath was not hydrated enough to effectively extract bacteria. Another possibility is that the surface was recently cleaned with antibacterial soap, which removed the majority of live bacteria, and helped to limit the amount of DNA available. We expected to see prominent bands in the gel, considering the sampled gym equipment has such heavy human traffic. The PCR product did not appear in the no-template negative control reaction. This was fortunate, as it’s easy to contaminate the reaction with foreign DNA during purification and amplification. The control functions to show thatShow MoreRelatedMolecular-Based Techniques for Diagnosing Microbial Infections1605 Words   |  7 PagesIntroduction Although some infections are unique enough to be identified clinically, usually microbiologic laboratory methods are needed to identify the etiologic agent and diagnose microbial infection (Washington, J.A., 1996). 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While performing curricular laboratory experiments, I learnt how to work with various microbial species, to perform biochemicalRead MoreThe Occupational Characteristics of Microbiology761 Words   |  3 Pagesincluding education, health and medicine, and a plethora of research opportunities. Just some of the many opportunities open to biology grads include laboratory technicians, researchers, pharmacists, teachers, doctors, and microbiologists. The opportunities ch ange as a biology major may decide to master in a more specific science of biology, and microbiology is one popular field to enter. According to Encyclopedia Britannica, a microbiologist is someone who studies â€Å"microorganisms, or microbes, a diverseRead MoreApplication Treatment Options For Diseases981 Words   |  4 Pagesrelationship between disease and host. My interest in host-pathogen interactions started when I found a strong relationship between my Microbiology and Human Physiology courses the fall of 2013. For example, while I was learning about the bacteria Clostridium botulinum in Microbiology, I was also learning about the nervous system in Human Physiology. In Microbiology we learned that Clostridium botulinum releases neurotoxins that interfere with neuron signaling, leading to muscle paralysis. The courseRead MoreWorkbook Assignment : Lab Report1003 Words   |  5 Pages MALDI-TOF mass spectroscopy (1, 3, 4) has been presented as a real outlook changing innovation in microbiology (2, 3, 4). Today it as of now is set up as the standard recognizable proof innovation for developed microorganisms in most clinical labs in Europe and in USA and Asian countries (3). MALDI-TOF MS has been extensively embraced by routine clinical microbiology research centres for bacterial species distinguishing proof (4). The major pros of MALDI-TOF of MALDI-TOF mass spectroscopy(1)Read MoreA Dairy Problem : Listeria Monocytogenes1612 Words   |  7 PagesA Dairy Problem: Listeria monocytogenes I. 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The Fire Sparked by the Buddhist Crisis - 3351 Words

The Fire Sparked by the Buddhist Crisis On June 11, 1963, Malcolm Browne took a photograph. His image would become the symbol for a period in the Vietnam conflict known as the Buddhist Crisis. Browne’s photo was of a monk sitting in the middle of the street, moments after dousing himself in fuel and lighting a match. The monk’s name was Thich Quang Duc, and his suicide would have repercussions not just in Vietnam but overseas in the United States as well. His action stimulated major growth in the Buddhist Crisis, inspiring leaders of the movement to increase militant actions against President Ngo Dinh Diem’s regime. Duc’s self-immolation was symbolic of something much larger than a single political act, representing a movement that would completely alter United States policy in Vietnam and eventually lead to the assassination of President Diem. Revered reporter David Halberstam wrote of Thich Quang Duc’s self-immolation in his book The Making of a Quagmire of, †¦a young Buddhist priest with a microphone saying calmly over and over again in Vietnamese and English, A Buddhist priest burns himself to death. A Buddhist priest becomes a martyr.† The fact that the priest was speaking in English showed that he wanted American reporters to get the story, he wanted Americans to understand what was occurring. The photograph captured a dramatic moment in time, but shared only a glimpse of the magnitude with which the Buddhist Crisis would affect the future of the VietnamShow MoreRelatedThe Era Of The Cold War Essay2000 Words   |  8 Pagesthe United States having a hand in supporting the government which held their ideals. John f. Kennedy had early involvement in the Vietnam war, supporting an unpopular government whose policy was the persecution Buddhists and many followers. Images of Buddhist monks setting themselves on fire turned public opinion against John f. Kennedy to leading support for this unpopular governm ent was withdrawn (Schaller 1095-1097). As a consequence of supporting and funding these questionable groups, AmericanRead More The Impact of Revolutions on the Cold War Essay2473 Words   |  10 Pagesof her Fire in the Lake that Ngo was very unpopular among the people he ruled over. Ngo faced opposition primarily from the NLF, which was an organization (which at first included communists and anti-communists) dedicated to the liberation of Vietnam from the domination of foreign government and the general amelioration of the conditions of the Vietnamese. The United States, however, condemned the NLF as a communist organization. Ngo came to be unaccepted by all after the Buddhist Crisis of 1963Read MoreEssay on Vietnam6962 Words   |  28 PagesII sparked violent confrontations with the French, culminating in the French military defeat at Dien Bien Phu in 1954. The Geneva Accords of 1954 temporarily divided Vietnam into two zones (the Communist north and the anti-Communist, US-supported south). Political and ideological opposition quickly turned to armed struggle, prompting the USA and other countries to commit combat troops in 1965. The Paris Peace Agreements, signed in 1973, provided an immediate cease-fire andRead MoreThe War Of The Vietnam War3899 Words   |  16 Pagesthe installment of military advisors in Vietnam, â€Å"Seeger composed ‘The Big Muddy’, a song about a dangerous river crossing during the Second World War, but one obviously aimed at the Johnson administration’s increasing involvement.† The song also sparked anger from television companies. An example of this was when Seeger was â€Å"banned†¦from performing his anti-war allegory, the song’s reference to the ‘big fool’ (i.e. Lyndon Johnson) was disrespectful.† Between 1963 and 1964, there was a significant

Leader On The Financial Performance Of Bank - Myassignmenthelp.Com

Question: Discuss about the Leader On The Financial Performance Of Bank. Answer: Mergers and acquisitions are explained as the consolidation of firms. Merger has been explained as the combination of two firms to one and on the other hand acquisition means taking over of one organization by another firm. The initiation of mergers and acquisitions leads to the increase in the value of the firm in comparison to their individual self. There have been numerous banks that have undergone mergers and acquisitions and one live example of a bank undertaking mergers and acquisitions has been Industrial Credit and Investment Corporations of India (ICICI) bank that functions mainly in India. The banks since its establishment have been performing in an effective manner and have been gaining profits. As the bank has been performing effectively, they have been acquiring various financial institutions and other banks. One of such mergers and acquisitions has been ICICI Bank acquiring Bank of Madura. The Bank of Madura over 57 years has been functioning as a profitable entity in the banking industry of India. The bank had key level of coverage in the southern areas of India. The bank has over 263 branches and the bank has a total asset of Rs 39.88 billion and deposit coverage of Rs 33.95 billion before the bank got merged. The bank had a capital adequacy ratio of 15.8%[1]. With the idea of enhancing their assets, demographic coverage and clientele base, ICICI Bank was looking for the mergers with private banks. Along with that with the rise in the cost of technological up gradation, required ICICI Bank to undertake certain mergers and acquisitions. Bank of Madura has an attractive figure of business per employee and extensive technological edge and therefore was an attraction for ICICI Bank even though issues related to human resource and cultural integration was significant. By looking at these aspects ICICI Bank declared the merger with Bank of Madura with its 263 beaches and various branches located in rural regions. On December 9th 2000, ICICI bank declared their merger with Bank of Madura and during this time Kotak Mahindra Group had stake of 26%, Spic group had about 4.7% and on the other hand UTI and LIC had marginal holdings. This merger has been found to raise the hold of ICICI Bank in the Southern sector of the country. The swap ratio was therefore agreed to be 1:2. This real life example of a bank undertaking mergers and acquisition has been useful for the completion of the paper. Capital Adequacy Ratio Capital/Year 2005-06 2006-07 2007-08 2008-09 Capital to risk-weighted asset ratio (CRAR) Tier-1 Capital (%) 9.20 7.42 11.76 12.16 Tier-2 Capital (%) 4.15 4.27 2.21 3.76 Ratio 13.35% 11.69% 13.97% 15.92% (Source:[3]) Reference "Cite A Website - Cite This For Me." Rspublication.com. N.p., 2017. Web. 18 Dec. 2017. "Personal Banking, Online Banking Services - ICICI Bank." Icicibank.com. N.p., 2017. Web. 18 Dec. 2017. Chandani, Arti, Mita Mehta, and K.B. Chandrasekaran. "A Working Paper On The Impact Of Gender Of Leader On The Financial Performance Of The Bank: A Case Of ICICI Bank." N.p., 2017. Print. [1] "Cite A Website - Cite This For Me." Rspublication.com. N.p., 2017. Web. 18 Dec. 2017. [2] "Personal Banking, Online Banking Services - ICICI Bank." Icicibank.com. N.p., 2017. Web. 18 Dec. 2017. [3] Chandani, Arti, Mita Mehta, and K.B. Chandrasekaran. "A Working Paper On The Impact Of Gender Of Leader On The Financial Performance Of The Bank: A Case Of ICICI Bank." N.p., 2017. Print.

King Lear Essays (575 words) - King Lear, British Films,

King Lear King Lear In the play King Lear written by William Shakespeare a collection of images are used to express different points Shakespeare is trying to relay to his audience. One reoccurring image that kept popping up was animal images. Shakespeare displays these animal images when King Lear and many of the other characters in the play talk about Goneril and Regan. The animals that Lear and the other characters compare the two sisters to are not very pretty. They are compared to the likes of tigers, serpents, and even monsters. These reoccurring images have an important idea behind them that Shakespeare hopes to communicate his readers. Shakespeare waste no time in comparing Goneril and Regan to animals. When Lear parts from Goneril at the end of Act I, after she has sneered at him and diminished the number of his retainers, he calls her a ?Detested kite? (I. iv. 269.). He also compares her to ?the sea-monster? (I. iv. 268.), by which he possibly means a mythological monster that would betray its own father. King Lear also comments on his daughters ingratitude using animal imagery when he said,? How sharper than a serpent's tooth it is to have a thankless child? (I. iv. 295-296.). Lear comments once more on his daughter's ?monster ingratitude? (I. v. 40.). Lear is showing how he feels about how his daughters are treating him by comparing them to unpleasant animals. Lear in scene IV has a quarrel with his other daughter, Regan, where again he uses animal images to show how his daughters are sinking below manhood to animals. Lear seeks out his daughter, Regan, at Gloucester's castle, and finds out that her husband has put his faithful friend Kent in the stocks and that both husband and wife have retired to bed and do not wish to see him. When Regan finally comes down, she tells him ?You should be ruled, and led by some discretion that discerns your state better than yourself? (II. iv. 147-149). Lear responds by saying ?struck me with her tongue, most serpentlike, upon the very heart. (II. iv. 159-160). Lear here again is describing Regan to a serpent, which is a large poisonous snake. Both daughters seem to him now like unusually cruel animals. They show this when they shut him out into the stormy night. In the storm scene, Lear's hurt from his daughters affect his attitude to the mad Tom of Bedlam (Edgar). He thinks, on the analogy of his own suffering, that his daughters must have abused Poor Tom. Nothing else could have brought him to such a pathetic state. This reminds Lear of his own ?pelican daughters? (III. iv. 75). This is an allusion to the medieval belief that pelican young fed on the blood of the parent bird. This analogy compares to how Lear's daughters are feeding on him giving them the control of the kingdom. Shakespeare uses these animal images throughout his play to describe Goneril and Regan. It will be noticed that most of the animals used in these comparisons are unpleasant (kite, serpent, tigers, pelicans, foxes, and even monsters). Shakespeare is showing that the sisters are sinking from the level of man, who stood between the angels and the animals, to the level of the animals. They have become like some of the most unpleasant birds and animals of prey. In their cruelty and unnaturalness they are less than human. Shakespeare Essays

Craniates - Crainata - the Animal Encyclopedia

Craniates - Crainata - the Animal Encyclopedia Craniates (Craniata) are a group of chordates that includes hagfish, lampreys, and jawed vertebrates such as amphibians, birds, reptiles, mammals, and fishes. Craniates are best described as chordates that have a braincase (also called a cranium or a skull), mandible (jawbone) and other facial bones. Craniates do not include simpler chordates such as lancelets and tunicates. Some craniates are aquatic and have gill slits, unlike the more primitive lancelets which have pharyngeal slits instead. Hagfishes Are the Most Primitive Among craniates, the most primitive is the hagfishes. Hagfishes do not have a bony skull. Instead, their skull is made up of cartilage, a strong but flexible substance that consists of the protein keratin. Hagfishes are the only living animal that has a skull but lack a backbone or vertebral column. First Evolved Around 480 Million Years Ago The first known craniates were marine animals that evolved about 480 million years ago. These early craniates are thought to have diverged from lancelets. As embryos, craniates have a unique tissue called the neural crest. The neural crest develops into a variety of structures in the adult animal such as nerve cells, ganglia, some endocrine glands, skeletal tissue, and connective tissue of the skull. Craniates, like all chordates, develop a notochord that is present in hagfishes and lampreys but which disappears in most vertebrates where it is replaced by the vertebral column. All Have an Internal Skeleton All craniates have an internal skeleton, also called an endoskeleton. The endoskeleton is made up of either cartilage or calcified bone. All craniates have a circulatory system that consists of arteries, capillaries, and veins. They also have a chambered heart (in vertebrates the circulatory system is closed) and a pancreas and paired kidneys. In craniates, the digestive tract consists of a mouth, pharynx, esophagus, intestine, rectum, and anus.   The Craniate Skull In the craniate skull, the olfactory organ is located anterior to the other structures, followed by paired eyes, paired ears. Also within the skull is the brain which is made up of five parts, the romencephalon, metencephalon, mesencephalon, diencephalon, and telencepahlon. Also present in the craniate skull are a collection of nerves such as the olfactory, optic, trigeninal, facial, accoustic, glossopharygeal, and vagus cranial nerve.   Most craniates have distinct male and female sexes, although some species are hemaphroditic. Most fish and amphibians undergo external fertilization and lay eggs when reproducing while other craniates (such as mammals) bear live young. Classification Craniates are classified within the following taxonomic hierarchy: Animals Chordates Craniates Craniates are divided into the following taxonomic groups: Hagfishes (Myxini) - There are six species of hagfishes alive today. Members of this group have been the subject of much debate about how they should be placed within the classification of chordates. Currently, hagfishes are considered to be most closely related to lampreys.Lampreys (Hyperoartia) - There are about 40 species of lampreys alive today. Members of this group include northern lampreys, southern topeyed lampreys, and pouched lampreys. Lampreys have a long, slender body and a skeleton made of cartilage.Jawed vertebrates (Gnathostomata) - There are about 53,000 species of jawed vertebrates alive today. Jawed vertebrates include bony fishes, cartilaginous fishes, and tetrapods.

Atom Definition and Examples

Atom Definition and Examples An atom is the defining structure of an element, which cannot be broken by any chemical means. A typical atom consists of a nucleus of positively-charged  protons and electrically neutral  neutrons with negatively-charged  electrons orbiting this nucleus. However, an atom can consist of a single proton (i.e., the protium isotope of hydrogen) as a nucleus. The number of protons defines the identity of an atom or its element. Atom Size, Mass, and Charge The size of an atom depends on how many protons and neutrons it has, as well as whether or not it has electrons. A typical atom size is around 100 picometers or about one ten-billionth of a meter. Most of the volume is empty space, with regions where electrons may be found. Small atoms tend to be spherically symmetrical, but this is not always true of larger atoms. Contrary to most diagrams of atoms, electrons do not always orbit the nucleus in circles. Atoms can range in mass from 1.67 x 10-27 kg (for hydrogen) to 4.52 x 10-25 kg for superheavy radioactive nuclei. The mass is almost entirely due to protons and neutrons, as electrons contribute negligible mass to an atom. An atom that has an equal number of protons and electron has no net electrical charge. An imbalance in the numbers of protons and electrons forms an atomic ion. So, atoms may be neutral, positive, or negative. Discovery The concept that matter might be made of small units has been around since ancient Greece and India. In fact, the word atom was coined in Ancient Greece. However, the existence of atoms was not proven until John Daltons experiments in the early 1800s. In the 20th century, it became possible to see individual atoms using scanning tunneling microscopy. While its believed electrons formed in the very early stages of the Big Bang formation of the universe, atomic nuclei did not form until perhaps 3 minutes after the explosion. At present, the most common type of atom in the universe is hydrogen, although over time, increasing amounts of helium and oxygen will exist, likely overtaking hydrogen in abundance. Antimatter and Exotic Atoms Most of the matter encountered in the universe is made from atoms with positive protons, neutral neutrons, and negative electrons. However, there exists an antimatter particle for electrons and protons with opposite electrical charges. Positrons are positive electrons, while antiprotons are negative protons. Theoretically, antimatter atoms might exist or be made. The antimatter equivalent to a hydrogen atom (antihydrogen) was produced at CERN in Geneva in 1996. If a regular atom and an anti-atom were to encounter each other, they would annihilate each other, while releasing considerable energy. Exotic atoms are also possible, in which a proton, neutron, or electron is replaced by another particle. For example, an electron could be replaced with a muon to form a muoinic atom. These types of atoms have not been observed in nature, yet may be produced in a laboratory. Atom Examples hydrogencarbon-14zinccesiumtritiumCl- (a substance can be an atom and an isotope or ion at the same time) Examples of substances that are not atoms include water (H2O), table salt (NaCl), and ozone (O3). Basically, any material with a composition that includes more than one element symbol or that has a subscript following an element symbol is a molecule or compound and not an atom.

Political Science Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Political Science Reflection Paper - Essay Example king is naked, and hence, Kingdon is liable to be beheaded by the American capitalists who, for years, promoted the idea that America has the best form of government. Evidently, there are many people in the American society like me who are made to believe for years that the American public policies are unique and the best in the world. This is all the more so because of the concept of liberalism, that means one is allowed to decide ones own destiny. In other words, the nation does not interfere in the lives of people as much as other nations do. This is a stunningly attractive proposition considering the fact that the tax American people pay is much less than the amount people in industrialized nations pay. However, Kingdon points out that the founders of the nation have done a dubious job by crafting the policies of government with ideologies of distrust in government, thus preferring a limited government. In addition is the check and balance among the legislative, judicial, and executive branches. In sharp contradiction with my view that this check and balance will help the nation continue with its great unique features of less governmental intervention, Kingdon has shown how tricky it was from the part of the nation builders to develop such a system. It, in practice, ensures that even if American people or the leaders they elect want to make radical changes in the policies, it becomes a difficult task because of the burdens involved in passing laws and policies of reformation in the existing check and balance system. Evidently, the ones who are eager to make changes like the Native Americans and the African Americans will never be able to make radical changes in the governmental policies, and this is the uniqueness many people including me believed the best in the world. In addition, Kingdon points out how greatly the myth of equal opportunities has affected the public policy system in America. It is pointed out that this equal opportunity proposition also

Operation management - Operational Analysis Essay

Operation management - Operational Analysis - Essay Example Like any other Wal-mart store, ASDA is well known for its bargaining pricing of its products and services that it sells. It is also known for giving access and selling a wide range of products and services to its customers ranging from accessories and clothing to gardening and household equipment. Services include photography and pharmacy services. The motto of ASDA Wal-mat store Inc has been to help consumers save money and also help consumers lead a cheaper, but higher and better living standard (ASDA, 2010). The main objective of this company is to maintain excellent customer service by providing quality products at affordable prices. Another objective is to improve the sales of the store and implement productivity initiatives. The company has enjoyed a number of successes, including the ability to buy in bulk, sell products and services in huge volumes, and be able to survive on reduced on low profit margins. This has in turn helped the organization to pass on the cost benefit to the consumers and at the same time be able to give consumers more value for money which has been a crucial part of the success of the company in a highly competitive market. The paper will take an analysis of ASDA Wal-mart stores mainly concentrating on its current operations management activities. Introduction In any organization or company, operational management deals with the design and management of processes, products, services, and supply chains (BARNES, 2008). This mainly looks at the development, acquisition, and utilization of resources that are required by the organization in order to deliver goods and services to its consumers. Operational management ranges from the strategic level to the tactical level and finally, to the operational level. In other words, operational management is a function that aims at making sure that there is a smooth flow of processes to convert input into outputs in a cost effective and efficient way. There is normally demand for companies to su stain themselves and survive in a competitive market. However, there are two ways which company can adopt to which are cutting their costs or increasing their revenue. In both cases, the OM capacity of an organization is challenged. In this competitive market where competition increases all the time, a company like ASDA to implement effective operational management tools and systems in order to ensure that the production of goods and services is maintained smoothly and that the demands of customers are fulfilled quickly. OM attempts to create the desired balance between costs and revenue to get the maximum profit and at the same time maintain the quality of goods and services. Normally, big companies like ASDA have huge responsibilities to be able to keep up with the operational management activities involving capacity planning, manpower planning, acquisition, and control, scheduling, managing quality, material control, cost control, training and development for employees, and facil ity location and layout planning (LOADER, 2007). Information and Analysis Current Operations Below is an overview

Essay on Free

Essay on Free Will and Determinism Essay Explain what freedom and physical determinism are and why they seem to conflict. How would you resolve this conflict? Give reasons for your answer. Physical determinism is believing in the fact that every event has a cause. (Theodore Sider, pg 113) And that a chain reaction of such would cause an inevitable event to occur. E. g. The invasion of Poland by Hitler in 1939. (Theodore Sider, pg 115) Freedom is the belief that you are able to act on your own free will irrespective of what event has occured, that a decision you make is entirely of your own volition. It is the belief that our life is not predetermined and we are able to influence our future. FROM A SCIENTIFIC POINT OF VIEW, THE DECISIONS WE MAKE AND HOW WE BEHAVE ARE STUDYABLE, EXPLAINABLE AND IF GIVEN ENOUGH TIME, PREDICTABLE AND CONTROLLABLE. (THEODORE SIDER, PG 114) THIS WOULD INDICATE WHEN THE WHY WE DO WHAT WE DO IS DISCOVERED, WE CAN FULLY DETERMINE WHAT A PERSON WOULD DO IN A CONTROLLED ENVIRONMENT, THUS LEADING TO THE DETERIORATION OF FREEDOM FOR THAT PERSON. There are 3 ways to resolve this conflict, of which the first is to reject the belief of freedom in what is called hard determinism. (Theodore Sider, pg 117) A complete rejection of freedom would demean any meaning of living so I will not consider it. THE OPPOSITE OF THIS IS THE LIBERTARIAN, WHICH BELIEVES THAT PEOPLE ARE EXCLUDED FROM DETERMINISM AS THE SCIENCE IS UNABLE TO COMPLETELY STUDY , OR RATHER, MAKE SENSE OF HUMAN BEHAVIOR AND PREDICT WHAT A HUMAN CAN DO. (THEODORE SIDER, PG 119) I FEEL THIS IS BECAUSE OF THE DIFFICULTY IN OBTAINING THE ABSURD AMOUNT OF INFORMATION AND FACTORS THAT WILL ALLOW FOR THE PREDICTION OF HUMAN BEHAVIOR. The problem with the libertarians explaination is the lack of definition for the word freedom, as rejecting determinism would mean actions of a person would be uncaused, and therefore random. (Theodore Sider, pg 119) Thus an idea called agent causation is found, such that you only act freely when your action is not caused in the mechanistic way but is caused by you of your own free will. This does not work as the the realm of physics has to be rejected in order for the libertarian to fully resolve this conflict. THE LAST AND MOST VIABLE METHOD TO RESOLVE THIS CONFLICT IS CALLED SOFT DETERMINISM (THEODORE SIDER, PG 125) SOFT DETERMINISM STATES THAT A FREE ACTION IS ONE THAT IS CAUSED BY THE PERSONS BELIEF AND DESIRES, PROVIDED THAT THOSE BELIEFS AND DESIRES FLOW FROM WHO THE PERSON IS. (THEODORE SIDER, PG 130) IT IS A THEORY THAT ACTIONS ARE CAUSED BY ONES BELIEFS AND DESIRES. THE FIRST-ORDER DESIRE ARE DESIRES TO DO THINGS. WHERE A SECOND-DESIRE IS A DESIRE TO HAVE A FIRST-ORDER DESIRE. WHEN THE FIRST-ORDER DESIRE IS CAUSED BY THE SECOND-ORDER DESIRE, THEN IT IS SAID TO BE FLOWING FROM WHO THE PERSON IS. (THEODORE SIDER, PG 131) A person goes to school for education because he believes that it is the best alternative he has as opposed to starting to work without an education. This is a case where a first-order desire comes from a second-order desire, which then implies the action of going to school comes from the self. A PERSON AFFLICTED WITH A COMPULSION TO HOARD, ALTHOUGH HE MIGHT DESIRE TO NOT DO SO, HIS ACTIONS OF HOARDING IS SAID TO BE DONE WITHOUT FREE WILL. FROM THIS STEMS FIRST AND SECOND ORDER OF DESIRE, WHERE HIS SECOND ORDER OF DESIRE IS NOT TO HOARD, AND HIS FIRST ORDER OF DESIRE IS TO HOARD, THIS CONTRADICTS AND HIS ACTIONS ARE SAID TO BE NOT OF FLOWING FROM THE SELF. REFERENCES Sider, T. (2005). Free will and determinism. In E. Conee, T, Sider (Eds. ), Riddles of existence: A guided tour of metaphysics (pp. 112-133). New York, NY: Oxford University Press.

The Timeline of Art :: Arts Artistic Painting Painter Essays

Timeline of Art The Thread: The thread which joins all the isms in the twentieth century are its slow evolution from one period to another. As artists from one concepts were exploring a certain idea that led to another either just for the sake of the curiosity or by sheer boredom. Therefore my paper deals with the evolution of different isms in this century. Fauvism: From 1904-7, for a very brief period, a few Paris painters evolved a style of painting that earned the name Les Fauves (wild beasts). Henri Matisse, Andre Derain and Maurice Vlaminck were the major contributors to this style of painting which gained popularity due to its apparent freedom of expression with the use of pure colors and exaggeration of drawing. Among all of the twentieth century art movements, this was the most transient and least definable. The three major painters' work was highly individual and shared only for brief periods. The momentary excitement that held these painters aloft and allowed them the maximum of freedom, deserted them as their work developed and matured. The hangover from this movement led to new means of expression. It was never a movement with aims that could be realized such as successive movements as Cubism was, but was a erratic process of experiments with possibilities suggested by the post- impressionist painters. Cubism: Cubism, which began very shortly after Fauvism, is exemplified by Pablo Picasso. In this movement the flattened space including background and foreground are related in a new and more abrupt manner. The first effect is of a camera in motion, a kaleidoscopic impression of the solid portions of the figure. This certain feature can be contrasted to the impressionist movements' works. Added to this kaleidoscopic quality is another new element. Picasso and his Cubist colleagues disintegrated the form into a series of simultaneously viewed but different aspects of the same subject. A cubist painter, to achieve a greater understanding, walked about the subject, observing it from significant various angles and recording them as his impressions of form. But this procedure led to actual destruction of form and its reduction to a series of decorative elements. Negro art and sculpture had a profound effect and it was quite extensively used by Picasso. Negro sculpture approved his subject in a more conceptual way than a naturalistic depiction, mostly by a western view. This resulted in forms that were more abstract and stylized and in a sense The Timeline of Art :: Arts Artistic Painting Painter Essays Timeline of Art The Thread: The thread which joins all the isms in the twentieth century are its slow evolution from one period to another. As artists from one concepts were exploring a certain idea that led to another either just for the sake of the curiosity or by sheer boredom. Therefore my paper deals with the evolution of different isms in this century. Fauvism: From 1904-7, for a very brief period, a few Paris painters evolved a style of painting that earned the name Les Fauves (wild beasts). Henri Matisse, Andre Derain and Maurice Vlaminck were the major contributors to this style of painting which gained popularity due to its apparent freedom of expression with the use of pure colors and exaggeration of drawing. Among all of the twentieth century art movements, this was the most transient and least definable. The three major painters' work was highly individual and shared only for brief periods. The momentary excitement that held these painters aloft and allowed them the maximum of freedom, deserted them as their work developed and matured. The hangover from this movement led to new means of expression. It was never a movement with aims that could be realized such as successive movements as Cubism was, but was a erratic process of experiments with possibilities suggested by the post- impressionist painters. Cubism: Cubism, which began very shortly after Fauvism, is exemplified by Pablo Picasso. In this movement the flattened space including background and foreground are related in a new and more abrupt manner. The first effect is of a camera in motion, a kaleidoscopic impression of the solid portions of the figure. This certain feature can be contrasted to the impressionist movements' works. Added to this kaleidoscopic quality is another new element. Picasso and his Cubist colleagues disintegrated the form into a series of simultaneously viewed but different aspects of the same subject. A cubist painter, to achieve a greater understanding, walked about the subject, observing it from significant various angles and recording them as his impressions of form. But this procedure led to actual destruction of form and its reduction to a series of decorative elements. Negro art and sculpture had a profound effect and it was quite extensively used by Picasso. Negro sculpture approved his subject in a more conceptual way than a naturalistic depiction, mostly by a western view. This resulted in forms that were more abstract and stylized and in a sense

A Clean Well Lighted Place Analysis Essay

A Clean Well Lighted Place by Ernest Hemingway is a cryptic short story about a deaf man in a bar late at night with the waiter getting frustrated with him because he wishes to go home. The dialogue slowly turns to two waiters who inject a symbolic exchange. This entire piece of full of symbology and is in my opinion a story up the the interpretation of each individual reader. â€Å"In the daytime the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference. In this sequence we see the first comparison made between light and darkness, and we see the daytime being described as dusty and the in the night the dew eliminated the dust. This state of moistness or lubrication perhaps represents a state of mental lubrication, free from the dullness of the day. It’s also interesting that a deaf man would be able to tell the difference between the sounds of the day and sounds of the night. In my opinion this means that at night when it’s expected to be desolate the man feels more at home than he does in the daytime when there is expected to be commotion. â€Å"Last week he tried to commit suicide,† one waiter said. â€Å"Why? † â€Å"He was in despair. † â€Å"What about? † â€Å"Nothing. † â€Å"How do you know it was nothing? † â€Å"He has plenty of money. â€Å"† This is a humorous dialogue about the condition of money vs happiness. The man is described as being in despair, but yet they know now what he has to be despaired about if he has means to provide him happiness. However they do not see the true ironic sadness of the situation. A old man is sitting alone in a cafe at night downing shots of brandy. It is obvious to the reader that the old man does not have a very pleasant life. They sat together at a table that was close against the wall near the door of the cafe and looked at the terrace where the tables were all empty except where the old man sat in the shadow of the leaves of the tree that moved slightly in the wind. A girl and a soldier went by in the street. The street light shone on the brass number on his collar. The girl wore no head covering and hurried beside him. † This is the second time the â€Å"shadow of the leaves of the tree† is mentioned, this is demonstrative by the author that this is important and essential symbology to understand. Obviously the eaves can produce no real shadow since it’s night, however since it is under an electric light the leaves produce a false shadow from a false light. The legal definition of false light is a â€Å"portrayal that is highly offense to a reasonable person† but not so much so that it’s defamation. This allows the old man sitting there to perhaps portray himself as offensive to the waiter, as we will see in a later exchange, but not so much so that he defames himself. The man is also able to view from the terrace the soldier and the women passing by. This might be the man looking down and reminiscing on memories of old. Another exchange that struck me was between the two waits discussing the events of the attempted suicide of the man. â€Å"†He’s drunk now,† he said. â€Å"He’s drunk every night. † â€Å"What did he want to kill himself for? † â€Å"How should I know. † â€Å"How did he do it? † â€Å"He hung himself with a rope. † â€Å"Who cut him down? † â€Å"His niece. † â€Å"Why did they do it? † â€Å"Fear for his soul. † â€Å"How much money has he got? † â€Å"He’s got plenty. † This exchange shows the audience the severity of this mans drinking, and drinking almost goes without symbology itself as an expression of relieving anything from stress, to recreation, to wallowing in pity. They again fail to recognize the plight and sorrow this man has, they suffer from a delusion that this man’s great wealth brings him joy and happiness, however again we can tell that it doesn’t. The waiter’s also state that the man’s niece who came and saved him did so out of fear for his soul, not fear for his life, but fear for his soul. To me this is indicative that this man’s life is in such a sorrowful that it’s not worth saving, but his soul is all that remains of him, and the only thing that is worth saving of him. Again we see in the continued dialogue between the two waiters, and we see the more they speak the more they reveal about this man. They also continue to speak about him in a false light, that is being offensive without defamation. â€Å"†He stays up because he likes it. † â€Å"He’s lonely. I’m not lonely. I have a wife waiting in bed for me. † â€Å"He had a wife once too. † â€Å"A wife would be no good to him now. † â€Å"You can’t tell. He might be better with a wife. † â€Å"His niece looks after him. You said she cut him down. † â€Å"I know. † â€Å"I wouldn’t want to be that old. An old man is a nasty thing. † â€Å"Not always. This old man is clean. He drinks without spilling. Even now, drunk. Look at him. † â€Å"I don’t want to look at him. I wish he would go home. He has no regard for those who must work. † The man stays up late because he is lonely, and had a wife, but the other waiter speaks of him in a false light because he says â€Å"A wife would be no good to him now† which would be in my opinion considered offensive. They also speak ill of his age, however the other waiter defends him by saying he is clean and doesn’t spill, even while drunk. Being clean represents the man exercising a lack of vulgarity, and he is civilized and dignified by not spilling, even in a compromised state of being intoxicated. They also continue to be offensive to him by one of the waiters stating â€Å"I don’t want to look at him. I wish he would go home. He has no regard for those who must work† The exchange between the two waiters further reveal the reason and life behind the lonely man in the cafe. â€Å"†Why didn’t you let him stay and drink? † the unhurried waiter asked. They were putting up the shutters. â€Å"It is not half-past two. â€Å"†I want to go home to bed. † â€Å"What is an hour? † â€Å"More to me than to him. † â€Å"An hour is the same. â€Å" â€Å"You talk like an old man yourself. He can buy a bottle and drink at home. † â€Å"It’s not the same. â€Å"No, it is not,† agreed the waiter with a wife. He did not wish to be unjust. He was only in a hurry. â€Å"And you? You have no fear of going home before your usual hour? † â€Å"Are you trying to insult me? † â€Å"No, hombre, only to make a joke. † â€Å"No,† the waiter who was in a hurry said, rising from pulling down the metal shutters. â€Å"I have confidence. I am all confidence. † â€Å"You have youth, confidence, and a job,† the older waiter said. â€Å"You have everything. † â€Å"And what do you lack? † â€Å"Everything but work. † â€Å"You have everything I have. † â€Å"No. I have never had confidence and I am not young. † â€Å"Come on. Stop talking nonsense and lock up. † â€Å"I am of those who like to stay late at the cafe,† the older waiter said. â€Å"With all those who do not want to go to bed. With all those who need a light for the night. † â€Å"I want to go home and into bed. † The hurried waiter speaks that he wishes to leave so he can get some sleep, and they reveal that the extra hour saved by the waiter meant more to the man than it did to the waiter. The two waiter’s eventually get into the topic of having youth and confidence, where one states that he has great confidence and youth and the other says he has never had confidence and is not young. This statement reveals more about the nature of the old man, showing that the old man lacked youth and confidence that he used to have, and drinks to regain what’s left of his dignity and pride, as demonstrated earlier. The older waiter also states that he doesn’t desire to leave earlier, as to provide a sebastion of hope and light for those who need it, like the deaf man. The waiter thinking to himself while sitting at the bar shows us the real reason why the deaf man tries to commit suicide, and the real reason why a clean and well-lighted place is needed in the middle of the night. Turning off the electric light he continued the conversation with himself. It was the light of course but it is necessary that the place be clean and pleasant. You do not want music. Certainly you do not want music. Nor can you stand before a bar with dignity although that is all that is provided for these hours. What did he fear? It was not a fear or dread. It was a nothing that he knew too well. It was all a nothing and a man was a nothing too. It was only that and light was all it needed and a certain cleanness and order. Some lived in it and never felt it but he knew it all was nada y pues nada y nada y pues nada. We see here now that the man wanted to end his life because it was nothing and he was nothing, and that a empty hollowness that he had. He did not despair and was not in grief, but simply felt an emptiness and only a clean well-lit place such as this cafe provided. In closing we find the older waiter conversing with himself â€Å"He disliked bars and bodegas. A clean, well-lighted cafe was a very different thing. Now, without thinking further, he would go home to his room. He would lie in the bed and finally, with daylight, he would go to sleep. After all, he said to himself, it’s probably only insomnia. Many must have it. † We find here that this older waiter does to some extent feel the same emptiness as the old man does. He find the daylight as a time to sleep, opposite of normal. He finds the daytime as a lack of activity, and the night as a time for activity. The waiter is in some ways institutionalized and imprisoned to the service of those who feel empty. After all of this we find the significance of all of this imagery and symbolism we see the story of a man whose life has essentially finished it’s course, only that his heart remains beating. We see a man who is often looked down upon because of the extent of his drinking and is seen in a â€Å"false light†. We find a man who does not drink to forget or drink to remember or drink because he is in sorrow or grief, but he drinks because of nothing. He drinks because he feels nothing and experiences nothing. We find that his wife and days of youth and confidence have left him and not he has absolutely nothing. This man and many others like this find cafe’s such as this one that are clean and well-lit to be bastions and beacons of hope to those who have this feeling of nothingness.

Sustainable Tourism from Http: //Www.Sustainabletourism.Net/Index.Html

ISSUE: As more regions and countries develop their tourism industry, it produces significant impacts on natural resources, consumption patterns, pollution and social systems. The need for sustainable/responsible planning and management is imperative for the industry to survive as a whole. FACTS: TOURISM IMPACTS: †¢880 million people travelled internationally in 2010 and this is expected to reach 1. billion by 2010 †¢The average international tourist receipt is over US$700 per person †¢Travel and tourism represents approximately 10% of total global Gross Domestic Product (GDP) (if it include tourism related business (eg catering, cleaning) †¢The global travel and tourism industry creates 10% of world employment (direct & indirect) †¢At least 25 million people spread over 52 countries are displaced by violence, persecution and/or disasters – tourism receipts in every country are affected by this. ENVIRONMENTAL IMPACTS: †¢The average Canadian household used 326 liters of water per day†¦. a village of 700 in a developing country uses an average of 500 litres of water per month AND a luxury hotel room guest uses 1800 litres of water per person per night†¦ †¢The average person in the UK uses approximately 150 litres of water per day – 3 times that of a local village in Asia †¢A species of animal or plant life disappears at a rate of one every three minutes †¢70% of marine mammals are threatened The Western world (with 17% of the worlds' population) currently consumes 52% of total global energy. †¢1 acre of trees absorbes 2. 6tonnes of CO2 per year †¢58% of the worlds coral reefs are at risk †¢Seawater is expected to rise 70 cm in the next 10 years †¢By 2050 climate change could have directly led to the extinction of 30% of species, the death of 90% of coral reefs and the loss of half the Amazon rainforest. †¢Since 1970 a third of the natural world has been destroyed by human activity †¢Half the world's population lives in urban areas and this figure is expected to increase. In Latin America and the Caribbean, 76% of the population live in urban areas †¢By 2036, there will be 1200 million cars on earth – double the amount today †¢A European uses 14x more energy than someone living in India †¢For every 1 degree rise in temperature above 34 degrees Celsius, yields of rice, maize and wheat in tropical areas could drop by 10% †¢Although 70% of the earth's surface is water, only 3% is potable Sources: FOC, 2002, WTO, 2000 & 2002, UNWTO, 2011, www. risingtide. co. uk, 2004, UN, 2003, Gov't of Canada, 2005, Tourism Concern, 2011, Science Msusuem, 2006) SOLUTION: Sustainable tourism is about re-focusing and adapting. A balance must be found between limits and usage so that continuous changing, monitoring and planning ensure that tourism can be managed. This requires thinking long-term (10, 20+ years) and realising that change is often cumulative, gradual and irreversible. Economic, social and environmental aspects of sustainable development must include the interests of all stakeholders including indigenous people, local communities, visitors, industry and government. WHAT CAN YOU DO? Address environmental and social concerns through policies, practices and initiatives with others. †¢Are you traveling? Use these guidelines for being a responsible traveler? †¢Are you traveling? Use these guidelines for being a carbon conscious traveler? †¢Are you a business or organization? Use these questions to guide you. †¢Have us help you with policy development, environmental management, business planning and marketing efforts. †¢ Read more or contact us directly. Click here for definitions and information about sustainable tourism.

How George Carlins Filthy Words Gave the Govern Essays

How George Carlin's Filthy Words Gave the Govern Essays How George Carlin's "Filthy Words" Gave the Government the Power to Regulate ARTS How George Carlin's "Filthy Words" Gave the Government the Power to Regulate What We Hear on the Radio The FCC v. Pacifica Foundation: GOVERNMENT REGULATIONS ON RADIO BROADCASTING In 1978 a radio station owned by Pacifica Foundation Broadcasting out of New York City was doing a program on contemporary attitudes toward the use of language. This broadcast occurred on a mid-afternoon weekday. Immediately before the broadcast the station announced a disclaimer telling listeners that the program would include "sensitive language which might be regarded as offensive to some."(Gunther, 1991) As a part of the program the station decided to air a 12 minute monologue called "Filthy Words" by comedian George Carlin. The introduction of Carlin's "routine" consisted of, according to Carlin, "words you couldn't say on the public air waves."(Carlin, 1977) The introduction to Carlin's monologue listed those words and repeated them in a variety of colloquialisms: I was thinking about the curse words and the swear words, the cuss words and the words that you can't say, that you're not supposed to say all the time. I was thinking one night about the words you couldn't say on the public, ah, airwaves, um, the ones you definitely wouldn't say, ever. Bastard you can say, and hell and damn so I have to figure out which ones you couldn't and ever and it came down to seven but the list is open to amendment, and in fact, has been changed, uh, by now. The original seven words were shit, piss, fuck, cunt, cocksucker, motherfucker, and tits. Those are the ones that will curve your spine, grow hair on your hands and maybe, even bring us, God help us, peace without honor, and a bourbon. (Carlin, 1977) A man driving with his young son heard this broadcast and reported it to the Federal Communications Commission [FCC]. This broadcast of Carlin's "Filthy Words" monologue caused one of the greatest and most controversial cases in the history of broadcasting. The case of the FCC v. Pacifica Foundation. The outcome of this case has had a lasting effect on what we hear on the radio. This landmark case gave the FCC the "power to regulate radio broadcasts that are indecent but not obscene." (Gunther, 1991) What does that mean, exactly? According to the government it means that the FCC can only regulate broadcasts. They can not censor broadcasts, that is determine what is offensive in the matters of speech. Before this case occurred there were certain laws already in place that prohibited obscenity over radio. One of these laws was the "law of nuisance". This law "generally speaks to channeling behavior more than actually prohibiting it."(Simones, 1995) The law in essence meant that certain words depicting a sexual nature were limited to certain times of the day when children would not likely be exposed. Broadcasters were trusted to regulate themselves and what they broadcast over the airwaves. There were no specific laws or surveillance by regulatory groups to assure that indecent and obscene material would not be broadcast. Therefore, when the case of the FCC vs. Pacifica made its way to the Supreme Court it was a dangerous decision for the Supreme Court to make. Could the government regulate the freedom of speech? That was the ultimate question. Carlin's monologue was speech according to the first amendment.(Simones, 1995) Because of this Pacifica argued that "the first amendment prohibits all governmental regulation that depends on the content of speech."(Gunther, 1991) "However there is no such absolute rule mandated by the constitution," according to the Supreme Court.(Gunther, 1991) Therefore the question is "whether a broadcast of patently offensive words dealing with sex and excretion may be regulated because of its content. The fact that society may find speech offensive is not a sufficient reason for suppressing it."(Gunther, 1991) The Supreme Court deemed that these words offend for the same reasons that obscenity offends. They also state that "these words, even though they had no literary meaning or value, were still protected by the first amendment."(Gunther, 1991) So what does this mean to the American public? This decision gave government the power to regulate, whereas it did not before. Broadcasting, out of all forms of communication, has received the most limited protection of the first amendment. There are two main reasons why. First, "the broadcast media have established a uniquely pervasive presence in the lives of all Americans."(Gunther, 1991) Airwaves not only confront the public but also the citizen. They can come into our homes uninvited

Step-by-Step Guide to Getting a Job as a Recent Grad

Step-by-Step Guide to Getting a Job as a Recent Grad So you’ve just graduated, or you’re about to. Congratulations! All of your hard work and long hours are paying off in the form of that hard-won piece of paper. But victorious as this moment is, it’s a transitional one- celebration gives way to the realities of your new professional life. Namely, that you need a professional life. Now that you’ve achieved your goal of graduating, the next steps can seem a little murky, so we’d like to help guide you through your next steps on the way to your new (or new and improved) career. Step 1: Figure out your plan.If you’re one of those amazing people who has had a detailed, spreadsheet-ed life plan since seventh grade, this step is probably not for you. (Go directly to step 2!) If you’re like many of us, and have mostly vague/idealistic thoughts about what you want to do next, then now is the time to buckle down on that. Presumably you have some idea, having chosen a specific school, program, or major with your eventual career in mind. That’s your starting point.Think about what you want to do. If you have a specific job in mind, research current job opportunities, and ask yourself these questions:Is this an entry-level job, or does it require stepping-stone jobs first?Do I have the baseline skills necessary to perform this job?Once I get this job, what are the next two or three levels? What do I need to prepare for leveling up?If you have an industry in mind rather than a particular job, try these questions:Is there a particular industry niche I’m interested in?What are the top companies in the field, and what kinds of job openings do they have?Do I have the baseline skills that the job listings are seeking?Once I get a job in this field, what are the next two or three levels? What do I need to prepare for leveling up?The goal here is to come up with a five-year plan. It doesn’t have to be plotted down to the day, but should at least have general outli nes of what you hope to achieve in the first job or two of your new career. And realism is key here: going from junior employee to CEO in five years is not going to happen (sorry).Step 2: Start packaging yourself.Ideally, you’ve already got the bare bones of your resume in order from part-time or summer jobs, internships, or just general preparedness. If you haven’t been as on top of that as you’d like (for example, if you’ve been busy with exams and a goodbye tour of the campus watering holes), no worries. The best bet here is actually to start from scratch. If you have old resumes for reference and reminders about your experience, that’s great†¦but a surgical find-and-replace update of dates and responsibilities isn’t the best starting point for your new career.And don’t worry too much about the catch-22 that plagues many job seekers just out of college: how do you get job experience to get a job? The lack of direct experience is going to be unavoidable at some point, but the good news is that you do have experience, whether it’s in the form of internships, jobs that built skills like administrative work or customer service, or volunteer work. The most important part of your new resume is harnessing the best professional qualities you have in a format that works.Step 3: Build up (or clean up) your social media brand.The Facebook comments posted on your timeline by friends goofing off? The public Instagram account that features the party highlights of Spring Break? The Twitter feed where you try to provoke celebrities into RTing you? Those have no place in your job hunt. For personal accounts, make them private, or scrub them of stuff you really wouldn’t want a potential employer to see. (Rule of thumb: would you be okay with your grandmother seeing this?)After you’ve cleaned up your profiles, or made them private, start new accounts for your professional self. Pick a @handle that†™s based on your name. Instead of tweeting at celebrities, follow industry leaders or that guy who gave an awesome TED talk about productivity. Share articles about your field that you find interesting or informative. And always (ALWAYS) keep the tone professional. You can be witty or serious, and give opinions, but always be aware that anyone could be reading your posts. Don’t post anything you wouldn’t feel comfortable defending in a job interview.Your social media presence is crucial because more than ever, employers are using social media as their preferred methods for recruiting potential employees, or at least screening them.Courtesy of: onlinedegrees.comStep 4: Build your real world network.Social media is essential, but don’t neglect the web of people you know IRL who can help your career. Coming out of college, you have a crazy number of networking options. Your school or program likely has some kind of career development office that can link you up w ith mentors or current people in your target field. Your school also has alumni networks for you to tap into as well. And don’t forget professors and instructors- you have access real, live experts in your field, who may have valuable insight into what it’s like to work in the field, or connections of their own that they can refer to you.Right now, it’s important that you start taking advantage of those before you leave, get busy with real life, and lose touch with people. (That struggle is very real, trust me.) Put at least as much care into your fledgling professional network as you put into staying in touch with classmates and friends. Make those connections now, so that you’ll have them later. It’s a lot easier to maintain relationships than to try to go back after they’ve lapsed. It’ll be awkward if you pop back into someone’s life five years later, only to ask them for a LinkedIn recommendation. If you connect on LinkedIn or other networking sites now, you’re at least somewhat on each other’s radar in the future. You don’t have to have coffee with them every week, but staying connected online keeps your options open.Step 5: Get out and start looking.You can do this while you’re working on other things (like building your network), but if you start finding job opportunities, you’ll want your resume and professional social media presence to be in order first. From your research during your five-year-planning stage, you probably have a good idea of where to start searching for jobs. Online job sites are a great place to start, but if your industry has online hubs or job-matching sites, start haunting those too.Step 6: Practice your interview game.Even if you don’t have an interview lined up just yet, that’s no reason to slack on practicing for it. Things you can do in the meantime:If you have friends who are also on the job hunt, set up some time to grab coffee and practice asking each other interview questions.Work on your handshake grip: strong, but not Hulk-ish.When you brush your teeth in the morning and at night, practice your most winning â€Å"hire me† smile.Fix that hem on your interview suit, and make sure your interview outfit is dry-cleaned and ready to go in case you get an interview on short notice.Come up with real-life examples for each skill and bullet point on your resume.Don’t get discouraged if you feel like things aren’t happening quickly enough. The hard work you’re putting now is making you a better candidate, so when the right opportunity comes along, you’ll be ready to seize it. Congrats on all the great things you’ve achieved so far, and good luck on the journey that come next!

Bio Ethics and Longevity Term Paper Example | Topics and Well Written Essays - 1750 words

Bio Ethics and Longevity - Term Paper Example The idea of extending human lifespan has captivated scientists, philosophers and writers for a long time now. Moreover, ethicists have argued whether people should take a step to increase human longevity, which is not surprising. This is in consideration of the persistent media interest in research in to preventing or slowing ageing. Taking note of that, this paper will briefly summarize the ethical arguments that arose from this debate, with a focus on a recent case study on Life-extension and its effects on memory and learning (on worms). Finally, it will give a summary of critique of the case study as well as the personal opinion or ethical stand. 1. Summary Case study: Life-extension and its effect on memory and learning (on worms) The focus of the case study is on two methods to increase the longevity of various organisms - calorie restriction and alteration hormone insulin. It claims that research has shown that, reducing activity related to the insulin signal pathway impact lo ngevity positively. Several biological processes such as metabolism, development and stress response are triggered by the change of insulin signal pathway.1 A group of Biologists from Princeton recently found that, altering these mechanisms do also have some consequences on the organisms’ cognitive function and their research also revealed that calorie restriction and reduced insulin signaling is linked to reduced memory and learning as the organism grow old, which calls for development of a special treatment to avoid memory loss if people are to live longer. According to Coleen Murphy, longevity research works on the assumption that people who are able to live longer should have their bodies function equally well for the additional years. Collectively with her research team, they found out that calorie restriction had some severe effect on the lasting memory of C.elegans roundworms. To their surprise, the worms only suffered from impairment to long-term memory, but did not e ncounter any reduction in memory with age. Consequently, this means that gradual memory loss can be fought by calorie restrictions. On another front, the worms that were experimented with generic mutation reduced insulin active, signaling insulin activity. This experiment improved learning ability with age, but the worms were not secured from age-related reduction in long-term memory. These worms were used because their molecular mechanisms which governed these worms were alike to higher organism like mammals, and this has provided a promising hope for cognitive research on humans. Definition(s) Cognitive is based on or related to or involving reasoning or thinking, which is an activity of the mind. Indeed, Murphy’s team has done a tremendous job, but they have to be sure that it will apply to human beings as well and how they can overcome the reduction in learning and memory of these worms in question. The information that human’s genes are likened with those of C.ele gans, enabled treatment of negative cognitive alteration in relation to longevity extension of the worms, which is an answer to humans research. This study poses big questions. Will there be equity in access to this intervention once it is out? How does it impact our morality as human beings? Is the use of worms as having the same memory as human beings ethical? The following principles and academic papers try to take these questions into consideration. 2.

The Corporate Culture of Zappos Assignment Example | Topics and Well Written Essays - 250 words - 4

The Corporate Culture of Zappos - Assignment Example Considering the importance which Zappos gives the relationship between corporate culture and personal values, it is possible for the company to ask questions that measure the core value of an individual. While measuring an innate quality is difficult, it is easy to get a hint of what an individual perceives a situation (Nelson & Quick 541). This way, through the graduated rating scale, the company’s Human resource team can use the answers given t to evaluate the core values of the person. It is essential to mention that the interview focuses more on personality than technical capabilities. For this reason, the comparison between the core values of the organization and the individual perceptions of the applicant can tell their philosophies. Lack of a formal feedback might bring up issues in the organization. Formalities and bureaucracies have paramount importance as far as communication and consistency are concerned (Nelson & Quick 521). For instance, where an employee does not receive regular feedback, especially in writing, it is likely that any disciplinary action leveled against them will be treated as constructive discharge. As such, formal feedback is essential as it provides inspiration and a basis for employees to improve on their weaknesses as they judge themselves. To avoid such issues, the human resource group at Zappos should always issue a formal feedback. Over time, there are many signs that can be seen in an employee that fits into the corporate culture of Zappos. One of the signs of a character that fits the culture is the subordination of personal interest to organizational interest. Additionally, such an employee will be motivated and satisfied with their job. On the contrary, an employee that does not match the corporate culture of Zappos will be less concerned about organizational interests and will usually be a poor performer whose job is characterized by non-punctuality, and less formality.

H.W 8 GSC125-01 Essay Example | Topics and Well Written Essays - 250 words - 1

H.W 8 GSC125-01 - Essay Example Answer: Coriolis Effect reverses direction between the hemispheres so that the large scale winds in the Southern Hemisphere swerve to the left rather than to the left. This reversal is related to the difference in an observer’s sense of earth’s rotation in the two hemispheres. To an observer looking down from high above the North Pole, the planet rotates counterclockwise, whereas to an observer high above the South Pole, the planet rotates clockwise. For the observer measuring motion relative to a coordinate system anchored to the rotating Earth, this reversal in the apparent direction of rotation between the two hemispheres translates into a reversal in the direction of the Coriolis Effect. Answer: The counterclockwise and inward spiral of cyclone in Northern hemisphere converge surface winds towards the center of the low. Air ascends in response to converging surface winds and diverging winds aloft. The adiabatic expansion of ascending air within a cyclone lowers the temperature and saturation vapor pressure, thereby increasing the relative humidity of unsaturated air. Clouds and precipitation may eventually develop, so that cyclones are typically stormy weather

Eco Friendly Product And Environmental Consciousness

Eco Friendly Product And Environmental Consciousness This chapter present the theoretical framework that the method and analysis is built on. This structure has been chosen in order to give the reader a chance to evaluate eco-friendly product and environmental consciousness from a broad set of principles, starting broad to get narrower. 2.1 Concept and Theory Eco-friendly products still have an impact on the environment, but the impact is greatly reduced when compared to traditionally produced products. However, there is some eco-friendly products may even have a positive benefit, depending on how the company does its business. Many such products are also designed at lifestyle changes which benefit the environment; so, even if the product itself is not totally neutral, consumers undertake the actions after buying the product are beneficial. For example, eco-friendly light bulbs require more energy and resources to make, but they save energy once they are installed in a home. This chapter will follow by a comprehensive analysis of the relevant literature; several choice variables that may affect consumers to purchase environmentally friendly products have been recognized. These factors can be classified into six categories: demographics, knowledge, values, attitudes, behavior, and psychological. Figure 1 is representing a theoretical framework for these factors. A review of the literature supporting the relationships posited in Figure 1 follows. Figure 1 2.1.1 Demographics Populations change over time, and companies must be aware of those changes. Demographics can be described as the numerical characteristics of human populations, such as age or income that used to distinguish markets. There are two reasons that had been used to describe demographic by a group of people; where demographics help define a market and studying demographics helps identify new opportunities. (Marshall, 2010) Although much research has been done on the demographic profiles of green consumers, findings are still relatively mixed with some demographic characteristics showing more consistent results than others. According to previous demographic profiling, ecologically friendly consumers generally fall into the category of education, age and income. Demographic profiles linked ecological consumers attitudes and behaviors to education (Micheal, Jasmin, and Guido, 2001). Based on Arbuthnot (1977), Schwartz and Miller (1991), Newell and Greens (1997) study, there have positive relationship between education and the behaviors of ecological consumers. The researchers can anticipate the prospect finding constantly, because most studies have found positive correlations between green consumers education and attitude and/or behavior. Ordinarily, the socially responsible consumers demographic profile is young and/or pre-middle age has been studies by several past researches (Anderson and Cunningham 1972; Weigel 1977; Roberts and Bacon 1997). However, the result is not really trusted by readers. There is no significant relationship between age and green attitudes and behavior (McEvoy, 1972). In others hand, Van Liere and Dunlaps (1981) study argued that the relationship between age and green sensitivity and behavior is important and negatively correlated. Roberts (1996b) argued that the relationship to be important and positively correlated. The previous studies on relationship between income and environmental concerns have been conflicting. There are correlated relationships between income and environmental attitudes and behavior (While Zimmer, 1994), In contrast, there is no significant relationship between income and environmental concerns have been study by Robert (1996b). According to Straughan and Roberts (1999), the researchers have found that using demographics alone to profile and segment green consumers is not helpful. Ability to predict socially responsible consumer behavior is lacking, and the researcher suggested that marketers have to recognize and integrate relevant attitudes and behaviors, individual characteristics, and buying intentions into their exploration (Robert, 1996a). Based on Suchard and Polonski (1991) study, ecologically conscious consumers attempt to protect the environment in different ways, thus, there are different categories of ecologically concerned consumers. Several researchers had studied ecological attitudes within a marketing perspective. According to Kinnear and Taylors (1973) study, the researchers related their Ecological Concern Index to consumer brand impression and found that ecological concern was predicted better by individually rather than by demographic variables (Kinnear , 1974). Similarly, discounted demographic characteristics as possible segmentation variables had been studies by Kassarjians (1971). Nevertheless, socio-psychological and demographic variables were very important and related to social responsibility (Anderson and Cunningham (1972). Van Liere and Dunlap (1980) study had been found as a comprehensive review of social and demographic correlates of environmental concern. According to Gatignon and Robertsons (1985) study, the researchers recommended that younger, better educated, and higher income consumers tend to accept market innovations more quickly. There are particular social-psychographic characteristics, like innovative predisposition, risk-taking attitude, and opinion leadership have also been shown to be related to new product adoption (Midgley and Dowling, 1978; Gatignon and Robertson, 1991; and Rogers, 1995). According to Ostlunds (1974) research, the researcher argued that the effect of demographics was relatively weak. Native consumer innovativeness and new product adoption were positively related in the software product category (Foxall, 1995); and Steenkamp and colleagues (1999) had failed to find a relationship between a value dimension and consumer innovativeness. A contingency model has been called by researchers to better explanation for new product adoption (Midgley and Dowling, 1978, 1993; and Mudd, 1990). Midgley and Dowling (1978) had argued that the basic idea of a contingency model is that to affect individual variables on new product adoption may depend upon other personal variables or situational variables. According to Midgley and Dowlings (1993) longitudinal study, the womens evening wear category supply good support for their contingency model, where the effect of predispositions on new product adoption varies due to the social interaction process. Demographic variables did not judicious the relationship between consumer predisposition and new product adoption behavior as the contingency approach hypothesized (Im, 2003). Demographic variables, most particularly (income, education, and age) are often tested in experimental research on new product adoption. Venkatraman and Price (1990), Midgley and Dowling (1993), and Im (2003) had argued that innovators tend to be younger and have higher levels of income and education. According to Gatignon and Robertsons (1985) study, there is true for high-involvement products such as consumer durables. Higher levels of education are evocative of open-mindedness and ability to process new information and higher income indicates greater financial ability to meet the expense of new products. Age can be analytical of risk-avoidance and conservativeness, and therefore can be negatively associated with innovativeness. The effect of consumption attitudes on new product adoption may be dependently on consumers demographic characteristics and come out with a contingency approach. Briefly, if consumers are young, well educated, and have a high income level, even consumers wi th more conventional consumption attitudes may adopt a variety of new products. 2.1.2 Consumers Knowledge There are some findings have been clashed by the way to judge how knowledge affects consumers ecological behaviors. Alba and Hutchinson (1987) had make a statement that knowledge is extensively relates to how consumers collect, group, and evaluate products, as well as being a principal predictor of environmentally friendly behavior (Vining and Ebreo 1990; Chan 1999). Knowledge can be said that it affects all stages of the decision making process, so that if have any wrong information can cause the consumers make a bad decision. As an example, most consumers are aware of the importance of reusable bag such as Im not a plastic bag , give consumers a way to heal the environment by not using the plastic bag which is harm to the environement (Crane 2000). Some people may perceive themselves as knowledgeable but when by actual measurement they are not. There is a pervasive human tendency to evaluate oneself as better than others or above average that have been study by Taylor and Brown (1988). Those people may actually be defectively educated and their purchase judgment or other actions may actually put into the problem rather than diminishing it. Measurement to weight broad levels of knowledge (not specific to making choices) and enclosed several ecological issues had been explored by previous research (Maloney and Ward, 1973; Maloney, Ward, and Braucht, 1975; Synodinos, 1990). But, Synodinos (1990) was argued that there is no important relationship between objective knowledge and the attitudinal behavioral dimensions that have been studied by Maloney, Ward, and Braucht (1975). Buenstorf and Codes (2008) had stated that complex processes of individual and social learning had shaped out consumers behaviour by this recent theorizing in evolutionary economics. This learning theory of consumption remains within the utilitarian custom of economics proposed that consumers capacity has been motivated by the acts of consumption to fulfil human wants. In this point of view, explicit knowledge on the characteristics of goods has been request by consumers, as well as on the connection between goods and the satisfaction of wants. Ecological want always become a question in case of sustainable consumption. It is a necessary that human need and an explicit knowledge on the causal link between the good and the satisfaction of the need for a thing to become a consumed good (Menger, 1950). According to Oltras study, it suggest that consumers should have a need or a want for ecological products, information on the environmental quality of goods and knowledge on the connectio n between these characteristics and the satisfaction of wants (Oltra, 2009). As a result, consumers knowledge and perceptions, useable information will play a vital characteristic in the creation of environmental preferences. 2.1.3 Values Behavior is influence by values (McCarty and Shrum 1994). Consumers can have the target of purchase ecologically product after they value protecting the environment. Consumers will make some classification of material difference when they buy an eco-product (Peattie, 2001). Wiener and Sukhdials (1990) study argued that the main cause of why consumers are not involved in ecologically favorable behavior is consumers perceived a very low level of self-involvement toward protection of the environment. To solve the problem, consumers environmental behavior should be motivated by highlight the importance of environmental issues. Therefore, marketers have an important role that they should communicate to the potential consumer that buying green products could have a large impact on the environment benefits (Laroche, Bergeron, and Barbaro-Forleo 2001). Individuals had been written themselves as the cognitive patterns by understand values in their environment by come out with a general denominator in social science. The most theoretical type of social cognitions helps to realize the interpersonal world by highlighting the importance of values for behavior. Values are used to select and justify actions and to criticize people, including the self, and events. Values are both self-centre and social-centre in the sense that they are at the crossroads between the individual and the society. Schwartz and Bilskys (1987) study have argued that values are concepts or beliefs about desirable end states or behaviors that excel in specific situations, where it is to guide the selection or evaluation of behavior and events, and ordered by relative meaning. There are three types of universal human requirement clarified as cognitive representations by the meaningful content of values. Kluckhohn (1951), Maslow (1959), and Rokeachs (1973) study the biologically based needs of the organism, social interactional claims for interpersonal coordination, and social institutional demands for group welfare and survival. Hofstede and Bond (1984), and Triandiss (1990) study the combination of both socially and personally interests on values. The theory of values has obtained attentions in cross-cultural social science research, and also in the area of consumer behavior and marketing. Values are adopted to be shared, as a minimum by people within a culture, thats why it used to describe the psychological comparability within and the differences across cultures. Analyze cross-cultural differences in existing behaviors are helped by investigate cross-cultural similarities and differences in values. Cultural differences in specific behaviors is more easily be interpret by point out the more abstract level of consumers cognitive hierarchy. According to Schwartzs (1992) study, values have clarifying power for a specific aspect of consumer attitudes, where namely environmental concern. An indirect approach has been choose to judge the potential values where it is to forecast behavior by testing the strength of relationship between environmental attitudes and self-reported frequency of buying organic foods. According to Kahles (1983) study, the researcher defined that consumer values can applied in a selection of life situations (Kahle, 1983; Kamakura and Mazzon, 1991; Sheth et al., 1991). The studys result is: there is a higher level of concept than consumption behaviors such as new product adoption (NPA) while consumption-level attitudes are at a level of abstraction much nearer to consumption behaviors. Brunsos (2004) study had argued that NPA may be influence situation-specific consumer attitudes than consumers attitudes by applied means-end chain theory. 2.1.4 Consumers Attitudes According to Schlegelmilch, Greg, and Diamantopouloss (1996) study, the researchers came out with the finding that attitudes are the most reliable predictor of pro-environmental purchasing behaviors. In general, there have been found that a positive correlations between environmental concern such as attitude and environmental friendly behavior (Van Liere and Dunlap 1981; Roberts and Bacon 1997). Based on the case of recycling, an important relationship between environmental concern and ecologically responsible behavior has been study by Simmons and Widmar (1990). According to Wickers (1969) study, the researcher had found a powerless relationship between attitudes and behavior. Findings are still questionable in study the impacts of attitudes on behavior when object a category of ecological concerned consumers is much harder than marketers expected. Researchers have been proposed that using a single and multiple behavioral measurements on attitudes. Researchers should include other probable dominant variables (different attitude representations towards different objects), and corresponding the specificity of attitude and behavior measurement by the purposed to strengthen the relationship between attitude and behavior (Ajzen and Fishbein, 1977). Besides, there are a study shows that attitude and behavior may get advantage from the examination of multiple factors, merged with situational characteristics to validate if these factors influenced behavior (Weigel, 1983). Conjoint analysis had been suggested to test attitudes and behavior because conjoint analysis can provide information on where consumers perceived ecologically friendly of specific behaviors (Roozen and De Pelsmacker, 1998). According to Balderjahn (1985), in the late 60s and early 70s, a person that can be defined as those who knows the manufacturing, allocation, utilize, and discarding of products lead to external costs, and who evaluates such external costs negatively, trying to minimize them by behavior. According to Urban (1986), Van Liere and Dunlaps (1981) study, the researchers always interpreted environmentally relevant values, attitudes, and behavioural intentions in the research. A major determinant of buying ecologically products is environmentally concern (Brombacher and Hamm, 1990; Van Dam, 1991; and Grunert, 1993). A consumption-related entity with some degree of favor or disfavor had been evaluated based on Eagly and Chaikens (1993) study. According to Brunsos (2004) study, they are more analytical consumption behavior than other common factors, because consumption attitudes are exact to the consumption domain. Conversely, consumption attitudes are control by the overarching value systems, where it is to cover central dispositions applicable to a broad assortment of situations, contexts, and behaviors (Brunso , 2004 and Steenkamp, 1999). Clearly, consumption attitudes are tied personal values to actual consumption behaviors. Security value is concerned with peoples needs for safety, predictability, and stability (Schwartz, 1992). According to Daghfouss (1999) study, the level of security value hamper the acceptance of new products is high among international consumers. In consumption view, Johnson (1999) had argued that consumers concern for future security can be in part answered by sensible financial planning, which, consecutively reflected in their attitude toward savings (Liu and Cui, 2000). Consumers with a more positive attitude toward savings have a propensity to save more money for prospect used. Consumer purchasing power maybe negatively affected when consumers deposit their income into savings accounts. Attitude implies a combination of factual knowledge and motivating emotional concern which result in a tendency to act. Further, it is understood that clusters of attitudes about similar environmental conditions will motivate individuals to express their attitude. Therefore, to achieved maximum impact on environmental education, it must provide factual information which will lead to understanding of the total biophysical environment, develop a concern for environmental quality which will motive citizens to work toward solutions to biophysical environmental problems, and inform citizens as to how they can play an effective role in achieving the goals derived from their attitudes. 2.1.5 Consumers Behavior According to Zhong, Liljenquist, and Cains (2009) study, the researchers highlight the significance of global sense of morality by study the individuals moral reasoning and reactions to cut off events. This study argued that moral behaviors are figured into an understood calculation of self-perception where righteous behaviors boost moral self-image. It is hard to maintain a positive moral self and always costly. This is because social and ethical dilemmas usually engage in conflicts of interest. Therefore, people have a propensity to be powerfully motivated involved in pro-social and ethical behaviors if peoples moral self is threatened by a recent misbehavior. People are likely to analyze moral implications and regulate their behaviors right after their moral self experienced. This inferred that righteous acts can authorize successive asocial and immoral behaviors. Based on Sachdeva, Iliev, and Medins (2009) research, the researchers feel that purchasing green products declared ind ividuals values of social responsibility and ethical consciousness by reminding people of their humanitarian traits may reduced charitable donations. During the energy crisis of the late 1970s, there is a relationship to the attitudes-behavior had studies by past research (Berger and Corbin, 1992). According to Websters (1975) study, the researcher shows that the consumers were concerns about saving energy, but behavior on such concerns was deficient. However, many investigators believe that low level of attitude and behavioral correspondence is a answer of improper attitudinal specificity (Ajzen and Fishbein, 1980). According to Suchard and Polonskis (1991) study, the researchers had argued that ecologically awareness consumers are trying to concern for the environment in different ways. The marketers must work out carefulness when attempting to extend environmental initiatives from one ecologically conscious behavior to another (Pickett, 1993). 2.1.6 Psychological An assorted model joins both demographics and psychographics should be preferred to the traditional demographic profiling methods in examining environmental concern; as a correlate of environmental behavior because psychographic variables present stable profiles of green consumption (Straughan and Roberts, 1999). The psychological influences relating to ecological consumption can be supported by previous research. According to Kinnear (1974), Tucker (1980), and Robertss (1996) study, the researchers had argued the effectiveness on consumers perceived. This study investigated the level to any consumer can have an impact on the environment. As a finding result shows that there is a high level of perceived consumers effectiveness in greater levels of green consumerism. Based on Schwepker and Cornwell (1991), and Sparks and Shepherds (1992) research, they argued the self efficacy is related to ones ability to join in green consumption. Some previous studies the meaning of social responsibility and it is an extent to which an individual feels morally responsible to take part (Tucker, 1980; Schwepker and Cornwell, 1991; and Mainerei, 1997). The causal model depicted in Figure 1 includes five dimensions of ecologically responsible consumption patterns. Two of them concern energy conservation patterns. The use of home insulation goods is measured by three indicators (use of double glazing windows, use of wall cavity insulation, and insulation of windows), and the dimension of energy curtailment is measured by two indicators (reduce heating and take a shower instead of having a bath). Ecologically responsible buying and using of products is a further dependent dimension of our causal model, which is operationalized by three indicators (buy less packaged products, use returnables, and use fewer detergents). If a brands ecological impact is questionable, the ecologically concerned consumer has the alternative either to change to a nonpolluting brand or to express dissatisfaction to the manufacturer of that product (Hirschman, 1970). A more general, but not productspecific, act of ecologically concerned consumers is to supp ort or to join environmental protection organizations as a means of expressing dissatisfaction with environmentally harmful goods. To take into account this general ecologically behavioral pattern, our causal model includes a dimension of environmental concern that is measured by two indicators (signing ecologically relevant petitions and support or join an antipollution organization). The ecologically responsible use of automobiles completes the list of dependent behavioral dimensions specified in the causal model. Four measures are used as indicators (only driving if necessary , economical driving, driving bicycles instead of cars, and reduce driving). Henion (1976) postulates that ecologically concerned consumers possess certain psychological characteristics to a significantly higher degree than other consumers. Webster (1975) developed his so-called social involvement model, which suggests that socially conscious consumers are more active and socially involved than the average consumer. This study includes consumers personality traits that reflect the degree of alienation and emotional expressiveness. We hypothesize that ecologically concerned consumers, although they are more alienated from the core culture, are active and not willing to suppress dissatisfaction with the perceived environmental pollution. Each trait is operationalized by two measures (give way to ones feelings and suppress emotions for emotional expressiveness, and unsureness in dealing with others and like to be in the center of attention for alienation) using the multiple indicator measurement model (for further details, see Balderjahn, 1988). Kinnear et al. (1974) were the first who identified the so-called characteristic of perceived consumer effectiveness. This is a measure of the extent to which a person believes that an individual consumer can be effective in pollution abatement. Henion and Wilson (1976) relate that variable to the concept of locus of control. Empirical results suggest that the ecologically concerned consumer is an internally controlled individual. It should be mentioned that this control concept operates as a strong predictor in the domain of the individuals perception of economic problems (Strtimpel, 1976). Furthermore, because the control belief mediates the impact of success or failure on the expectancy of reinforcements, the close relationship between that concept of locus of control and the theory of causal attribution is evident. Here, a binary measure of personal control (internal or external) and a measure of ideology control (perceived power of changing adverse social conditions) are analyzed. We hypothesize that the ecologically concerned consumer is an internally controlled person who believes in peoples power of changing perceived adverse social conditions. The very early research on ecologically concerned consumers focuses on attitudes as descriptor and predictor variables. According to Kinnear et al. (1974), a buyers attitude must express his/her concern for ecology. Attitudes have served as predictors of energy conservation behavior, ecologically conscious purchase and use of products and recycling. In our study, three measures of environmental attitudes are included to explain behavior. These are the pro-con attitude toward nuclear energy, the attitude toward pollution (measured along a 4-point rating scale), and the attitude toward ecologically conscious living. The latter attitude combines two measures in a multiple indicator model (deviate from societal consensus and go to native). We hypothesize that the attitude toward pollution and the attitude toward ecologically conscious living predict behavior-especially the latter, because of its higher specificity. Additionally, it is assumed that the attitude toward nuclear energycan se rve as a proxi-variable to identify ecologically concerned consumers. Socioeconomic and demographic variables are easy to assess, and they therefore play an important role in market segmentation. Unfortunately, the predictive power of demographic and socioeconomic variables is generally low. Here, we hypothesized that ecologically concerned consumers are better educated, younger, and have a higher income than the average consumer. Sex and occupational status are included in a rather exploratory sense. Education, income, and occupational status are summarized to an index of the consumers socioeconomic status. We assume that ecologically concerned consumers occupy a higher status than others. Furthermore, we are interested in the impact of cultural factors on nonpolluting consumption patterns. The number of friends, the friends social position, and the place of residence may be important cultural factors in explaining ecological consciousness, because they reflect different socialization conditions in which the consumer acts.